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Social Norms, Self-identity, and Attention to Social Comparison Information in the Context of Exercise and Healthy Diet Behavior

机译：运动和健康饮食行为背景下的社会规范，自我认同和对社会比较信息的关注

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摘要

Social norms research has identified a range of distinct norms based on different referent groups that confer influence across a number of behaviors. The current survey study extends social norms research in two ways. First, this research tests the distinctiveness of four types of social norms: distal peer descriptive, distal peer injunctive, proximal peer descriptive, and proximal peer injunctive norms. Second, the current study examines the relationship between social norms and intentions to exercise and maintain a healthy diet, and includes self-identity and attention to social comparison information as moderators of the social norms and intention relationship. Results revealed the distinctiveness of the four types of social norms. Proximal peer descriptive and proximal peer injunctive norms were related to intention to exercise and intention to maintain a healthy diet, while distal peer injunctive norms were related only to intention to have a healthy diet. Additionally, self-identity was a significant moderator. Results are discussed within the context of implications for social norms campaigns.View full textDownload full textRelated var addthis_config = { ui_cobrand: "Taylor & Francis Online", services_compact: "citeulike,netvibes,twitter,technorati,delicious,linkedin,facebook,stumbleupon,digg,google,more", pubid: "ra-4dff56cd6bb1830b" }; Add to shortlist Link Permalink http://dx.doi.org/10.1080/10410236.2010.549814
机译：社会规范研究已经根据不同的参照群体确定了一系列不同的规范，这些规范赋予了许多行为以影响力。当前的调查研究以两种方式扩展了社会规范研究。首先，这项研究测试了四种类型的社会规范的独特性：远端同伴描述性，远端同伴禁令，近端同伴描述性和近端同伴禁令规范。其次，当前的研究检验了社会规范与锻炼和维持健康饮食的意图之间的关系，包括自我认同和对社会比较信息的关注，作为社会规范与意图关系的调节者。结果揭示了四种社会规范的独特性。近端同伴描述性和近端同伴禁令规范与运动意愿和维持健康饮食的意图有关，而远端同伴禁令与仅意图饮食健康有关。此外，自我认同是重要的主持人。在社会规范运动的含义范围内讨论了结果。 digg，google，more“，发布号：” ra-4dff56cd6bb1830b“};添加到候选列表链接永久链接http://dx.doi.org/10.1080/10410236.2010.549814

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