The COVID-19 pandemic accelerated customer expectations to be able to easily purchase products online from anywhere and at any time. While this began as a consumer expectation, it has morphed over into the B2B space as well-even affecting heavy-duty truck parts. That's why HDA Truck Pride began an e-commerce partnership with PhaseZero's CxCommerce, a software-as-service platform. "The expectation of our members' customers has changed, and this is just one of the evolutions we believe is necessary in our market to meet those changing expectations," says John Lurz, vice president of technology at HDA Truck Pride. The platform will allow customers to buy products through an online channel in addition to traditional counter and call-in service. In a news release, the organization said the platform is "designed to connect distributors with their customers, suppliers and manufacturers, bring employees and customers together, deliver real-time visibility to inventory across all locations, [and] provide customer-specific pricing integrated with business systems."
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