If your biggest musical interest is classical or jazz, the main streaming services don't quite work for you. But there are now two serious classical streaming platforms. Idagio, based in Berlin, started in 2015, while the Dutch-American start-up Primephonic launched in 2017. They now serve 190 and 154 countries respectively. Primephonic points out that, in 2015, classical music had a global market share of around 5% in downloads, radio and CD, 'But in streaming, its share was (and is) only 1%'. So streaming hasn't attracted classical listeners proportionately, largely because the existing streaming services all based their metadata and search algorithms on a simple structure of just artist name, song title and album title.
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