The lobby has become a "third space" - a gathering point for the community, in between work and home, and with food and beverage options within easy reach, hotels are increasingly able to monetize it. "The days of an $8 hotel lobby coffee are over," says Alexis Lenhart, managing director at The Hospitality House, a New York City-based consultancy. "Oftentimes, we see the most successful iterations of this in hoteliers who don't really set out to look at food and beverage as a main revenue stream (in their lobbies). They keep their prices gentle - their offerings are priced like your favorite neighborhood coffee shop, but with better amenities, WiFi and good seating."
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