Adventurous travelers pay nearly US$4,000 per person for a five-day safari based at the Phinda Private Game Reserve in South Africa operated by the eco-tourism company AndBeyond. For another US$4,100, visitors can sign up for a four-hour experience "notching" endangered rhinos to monitor and safeguard them from poaching. Travelers increasingly want to do good, especially when they're exploring developing nations that face the challenges of poverty, environmental degradation or animal endangerment. And they are willing pay a premium for the privilege.
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