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HOMAGE FOUNDER FOLLOWS DREAM

机译：敬意创始人跟随梦想

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Why hasn't someone created a hotel brand that pays homage to black culture? That is the question hotelier Damon Lawrence asked himself in 2014 when he created Homage Hospitality in Oakland, California. It was July 2018 when Lawrence finally opened his first property, the four-room The Moor in New Orleans, and started to get his answer. The small property stood out with an emphasis on the culture of New Orleans and its relationship to the multicultural heritage of North African Moors in its design and architecture. The four suites had rustic elements of exposed brick and hardwood floors softened with Moroccan-patterned textiles. Within three days of going live, the property sold out for the first five months. Even with more rooms, Lawrence believes it would have done the same. With that validation, he started planning a 94-room boutique hotel in Oakland, California, to be called Homage Oakland and set to open in summer 2020. He eventually fell out of that real estate contract, which was fortuitous as he would have grossly overpaid considering current economic circumstances. Last fall, an opportunity to sell The Moor presented itself, Lawrence again fortuitously sold in December for a "really good price." Have the stars been aligning?
机译：为什么没有人创建一个为黑色文化致敬的酒店品牌？这是一个问题，当时他在2014年在2014年在加利福尼亚州奥克兰创造了致敬致敬。这是2018年7月，当劳伦斯终于开放了他的第一家房产时，四个房间在新奥尔良的停泊处，开始得到他的答案。小产权强调新奥尔良的文化及其与北非摩尔多元文化遗产的设计和建筑的关系。这四套房有暴露的砖块和硬木地板的乡村元素，用摩洛哥图案纺织品软化。在前三天内，该物业售出前五个月。即使有更多的房间，劳伦斯认为它也会做到这一点。通过该验证，他开始策划加利福尼亚州奥克兰的94间客房精品酒店，被称为思考奥克兰，并在2020年夏季开放。他最终从房地产合同中脱离，这是他将严重过度付出的房地产合同考虑到当前的经济环境。去年秋天，卖荒墙的机会本身，劳伦斯再次在12月份偶然地销售了“真正的价格”。让星星一直在对齐吗？

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  • 来源
    《Hotels》 |2020年第8期|18-20|共3页
  • 作者

    JEFF WEINSTEIN;

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