The dramatic disruption of the COVID-19 pandemic caused global travel to plummet, a new dependence on technology, unexpected free time - and many questions about the future. How and where will people work? What will travel look like? And how will hotels adapt? Chicago-based design and development consultancy Gettys Group aimed to answer some of those questions with the Hotel of Tomorrow, a think tank comprising 325 hotel industry professionals, including major brands and universities. Over the summer, 16 teams around the world studied health, technology, aesthetics and environmental aspects of hotel design and submitted 79 ideas; those were tested with project participants on the basis of impact on satisfaction, willingness to pay for it and uniqueness of solution. After polling about 75,000 people for feedback, the group presented the five ideas that tested best. The think tank approach looked beyond short-term challenges to bigger opportunities - consolidating initial research on emerging technologies, then framing the trends through a hospitality lens.
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