ON THE FRONTIER's EDGE

JULIANA SHALLCROSS

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ON THE FRONTIER's EDGE

机译：在边境的边缘

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As the hospitality industry was climbing out of the Great Recession a decade ago, Luca Franco noted a small shift in guest behavior; they were looking for meaningful experiences when traveling. At the time, Franco was the owner of a Chicago, Illinois-based advisory company that delivered holistic solutions to luxury hotel and resort developers and investors. "People were looking to collect memories," he remembers. "And I felt like 1 wanted to capitalize on the trend." Inspired by Africa's safari camps, Franco established Luxury Frontiers in 2011, a design and development firm focused on creating high-end, sustainable and low-impact hospitality structures, such as tented camps or treetop suites. These experiential accommodations could be built on a hotel or resort's existing land, thus keeping overhead costs low while charging a premium for immersive experiences such as sleeping under the stars deep within a nature reserve. Franco envisioned Luxury Frontiers as a plug-and-play solution for hotel owners and developers to elevate their accommodations without too much infrastructure investment.

机译：随着十年前的酒店行业攀登了巨大的经济衰退，Luca Franco注意到了客人行为的小转变;他们正在寻找旅行时的有意义的体验。当时，Franco是芝加哥，基于伊利诺伊州的咨询公司的所有者，为豪华酒店和度假村开发商和投资者提供了整体解决方案。 “人们希望收集回忆，”他记得。 “我觉得自己有一个想要利用这一趋势。”由非洲的野生动物园营地，Franco建立了2011年的豪华边疆，一个设计和开发公司专注于创造高端，可持续和低影响的酒店组织，如镇静营地或树梢套房。这些体验住宿可以在酒店或度假村的现有土地上建造，从而保持架空成本低，同时为沉浸式体验充电，例如在自然保护区内深入睡觉的沉浸体验。 Franco设想了豪华边疆，作为酒店所有者和开发人员的插头和游戏解决方案，以提升他们的住宿，没有太多的基础设施投资。

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《Hotels》 |2021年第2期|41-42|共2页
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JULIANA SHALLCROSS;
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ON THE FRONTIER's EDGE

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