In a sea of niches and subniches, Ken Cruse eyed an opening and grabbed it. Cruse, founding partner of Soul Community Planet, noticed that despite the proliferation of brands, one aimed at the growing ranks of conscious consumers was conspicuously absent. Sure, a handful of luxury brands had a lock on affluent travelers concerned about the planet, but in the accessibly priced space, options were few and far between. Thus, Soul Community Planet (SCP) was born. The mission of the San Juan Capistrano, California-based brand is to provide holistic hospitality experiences for individuals who want to make positive choices for themselves, society and the planet. The name is a mix of the three defining attributes: Soul, or personal wellness; Community, or social good; and Planet, or sustainability. The initial SCP opened in Colorado Springs, Colorado, in 2018 and two additional properties have since debuted. Cruse says they have been the brand's "test kitchens," providing a chance to refine the look, feel and procedures before expanding further.
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