Accor recently unveiled its Digital 360 plan. Digital 360 is largely focused on building outan appthatgivestravelers access to everything they need fortheir trip, such as restaurant reservations, airfares and car rentals. The app will also store all of a user's loyalty program and travel bookings, regardless of whom they are traveling or staying with. With the new program, the company will be driving the vast majority of its technology to mobile-an area many hotel executives say still represents the biggest challenge, particularly in the United States. While consumers in some markets like Brazil and Asia make the majority of their purchases on mobile devices, people in the U.S. tend to use multiple devices, with many beginning their search on their phones but completing their bookings on computers.
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机译：雅高最近公布了其Digital 360计划。 Digital 360主要致力于开发一种应用程序，使出差者可以访问他们旅行所需的一切，例如餐厅预订，机票和租车。该应用程序还将存储用户的所有忠诚度计划和旅行预订，无论他们与谁旅行或同住。通过新计划，该公司将把其大部分技术推向移动领域，许多酒店高管表示，这一领域仍然是最大的挑战，尤其是在美国。虽然在巴西和亚洲等一些市场中，消费者大部分是通过移动设备购买商品的，但在美国，人们往往会使用多种设备，其中许多设备开始在手机上进行搜索，但在计算机上完成预订。
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