Talk about fresh eyes. When the former banker turned hotelier and investor Jose Maria Trenor looked at the hotel market in Barcelona in 2007, he saw a big gap in the lifestyle sector. What he didn't see was any need to fill it with another haven of self-conscious cool or an ultra-slick boutique offer. His inspiration? The budget airline business. "Travelling was no longer something for rich people only. A new segment of young travelers had taken over. They were looking for the cheapest options and buying their tickets online," Trenor says. "Equally importantly, they were making those decisions with a lot of travel knowledge. They spent hours searching the 'net or reading magazines. The Barcelona hotel market really had nothing to offer them."
展开▼
机译：谈论新鲜的眼睛。当这位前银行家转为酒店经营者和投资者何塞·玛丽亚·特雷诺（Jose Maria Trenor）在2007年考察巴塞罗那的酒店市场时，他发现生活方式领域存在很大差距。他没有看到的是，需要用另一个自觉凉爽的天堂或超时尚的精品店来填补它。他的灵感？廉价航空公司业务。特雷诺说：“旅行不再仅仅是富人的事。一群新的年轻旅行者接管了他们。他们正在寻找最便宜的选择，并在线购买机票。” “同样重要的是，他们在旅游决策上有了很多旅行知识。他们花了数小时来搜索'net或阅读杂志。巴塞罗那的酒店市场确实无济于事。”
展开▼
