The Spa at Whiteface Lodge in Lake Placid, New York, likes to boast that it serves "the modern man - from Iron Man to every-man." Thanks to male-focused treatments such as sports massages, deep-tissue massages and deep-cleansing facial The Outdoorsman, the Spa at Whiteface Lodge is catering to a growing number of men. "It's been a huge step in getting men to walk through the spa door," confirms Spa Director Jamie Costa. "Our typical male client is in his 40s, but we're starting to see a younger clientele. A lot of men are becoming more aware of their well-being, and once they've had a positive spa experience it's enough to make them come back."
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