PREFERRED'S SINGLE BRAND STRATEGY

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PREFERRED'S SINGLE BRAND STRATEGY

机译：首选单一品牌策略

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Preferred Hotel Group in early March moved from a house of brands to a branded house called Preferred Hotels & Resorts. The multimillion-dollar investment signified a new consumer-focused approach to elevate core awareness of the brand, drive strategic growth and improve market share for member hotels.

机译：3月初，Preferred Hotel Group从品牌之家转移到名为Preferred Hotels＆Resorts的品牌之家。数百万美元的投资标志着一种以消费者为中心的新方法，旨在提高品牌的核心意识，推动战略增长并提高会员酒店的市场份额。

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《Hotels》 |2015年第4期|16-16|共1页
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1. Be Understand the Lifestyle Before Making the Marketing Strategies (Survey of People Who are Prefer on Local Brand) [J] . Budhi Haryanto, Bintang Ready Apriadi European Journal of Business and Management . 2017,第32期

机译：在制定营销策略之前先了解生活方式（调查本地品牌的人）
2. A single brand with multiple benefits: the high-risk strategy that brands keep on trying [J] . New Nutrition Business . 2013,第1期

机译：具有多个优势的单一品牌：品牌不断尝试的高风险策略
3. How Preferred Brands Relate to the Self: The Effect of Brand Preference, Product Involvement, and Information Valence on Brand-Related Memory [J] . Rui Feng, Weijun Ma, Ruobing Liu, Frontiers in Psychology . 2019,第a期

机译：品牌涉及自我：品牌偏好，产品参与和信息价对品牌相关内存的影响
4. Creative Branding Strategy Developing Brand Identity Strategy of Tribun Jogja [C] . Faruq Alhasbi, Rama Kertamukti International Conference on Media and Communication Studies . 2018

机译：创意品牌战略开发Tribun Jogja的品牌标识策略
5. Glocalization, hybridization, and the converging brand designs of foreign and local brands: The two branding strategies in pre-1949 China. [D] . Yan, Qiang. 2013

机译：本地化，杂交以及外国和本地品牌的融合品牌设计：1949年前中国的两种品牌战略。
6. How Preferred Brands Relate to the Self: The Effect of Brand Preference, Product Involvement, and Information Valence on Brand-Related Memory [O] . Rui Feng, Weijun Ma, Ruobing Liu, 2005

机译：偏好品牌与自我的关系：品牌偏好，产品参与度和信息价对品牌相关记忆的影响
7. A brand concept maps approach : in what sense are preferred brands different from acceptable brands? [O] . Chen Chen, Rivera Edvard A. 2015

机译：品牌概念图方法：从什么意义上说，首选品牌与可接受的品牌有什么不同？

PREFERRED'S SINGLE BRAND STRATEGY

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