Hotel companies are growing and enhancing their mobile websites and apps at a rapid pace, tweaking designs to mirror not just specific types of devices, but different kinds of users, too. The idea is to ensure that whether a potential guest is scrolling through their smartphone or tablet - or even their watch - what those guests see will look great on the screen and engage them. Mobile website evolution is an ongoing extension of the concept broadly known as "responsive design," which encompasses the far-ranging goal of tailoring sites to specific uses for a given device as well as the unique needs of each user.
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