CAUSE MARKETING: THINK OUTSIDE THE BOX (OR BUN)

Chris Jackson

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CAUSE MARKETING: THINK OUTSIDE THE BOX (OR BUN)

机译：原因营销：在包装盒（或包装盒）之外思考

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Dan Donahue, GM of the Lenox Hotel in Boston wanted a way to get his sales team in more regular contact with their local accounts. He is also a champion of the local community and regularly volunteers to help those in need. He decided to combine the two efforts and wentoutto buy a hot dog stand. Yes, a hotdog stand. The Lenox Hotel has an alleyway on the side of its building where they place it with several picnic tables and a tent.They announce via social media what day that week they are going to be operating the hot dog stand. The sales team is responsible for manningthe stand and they invite theirlocal sales accounts for a free hot dog and an opportunity to catch up.

机译：波士顿莱诺克斯酒店总经理丹·多纳休（Dan Donahue）希望找到一种方法，使他的销售团队与他们的当地客户更经常地联系。他还是当地社区的拥护者，并定期提供志愿者帮助有需要的人。他决定将这两种努力结合起来，然后出去买一个热狗摊。是的，一个热狗摊。莱诺克斯酒店（Lenox Hotel）在其建筑的一侧有一条小巷，在那里他们放置了几张野餐桌和一个帐篷，并通过社交媒体宣布将在那周的哪一天运营热狗摊。销售团队负责为展位配备人员，他们邀请当地的销售客户免费提供热狗，并有机会追赶。

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《Hotels》 |2015年第8期|20-20|共1页
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Chris Jackson;
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CAUSE MARKETING: THINK OUTSIDE THE BOX (OR BUN)

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