Whether it's consumers redeeming used cansfora McDonald's Big Mac in Stockholm or commuters in Beijing recycling in exchange for transit passes, examples of waste being converted into currency abound worldwide, writes HOTELS blogger Sherri Scheck-Merrill of Amenity Services Inc. "I am amazed athowconsum-ers are becoming more aware of how their habits really do affect the environment," Merrill observes. "Reinforcing positive perceptions of any trend or newfound behavior can be a monumental and long-term task, but I hope this recycling trend may very well convert those in doubtof any such change in behavior."
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