Madrid-based Room Mate Hotels, owners and operators of 18 design-focused hotels in 12 cities worldwide, is trying to participate in the sharing economy culture by launching BeMate.com, a travel service in 10 cities that combines the amenities of a hotel for consumers staying in local apartments. Initially launching with 2,500 apartments across Europe and North America, BeMate apartments will he located within walking distance of Room Mate or partner hotels so guests can access hotel services and concierges. In addition, apartment guests booking a BeMate apartment arrange their entire trip through the company rather than coordinating with the apartment owner. Room Mate Hotels Founder Enrique Sarasola says his initial investment was US$5 million, and in late October another round of financing yielded US$15 million from investors who will own 15% of the company. The goal by the end of next year is to be in 150 to 200 cities with as many as 80,000 apartments.
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