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VALUE BASED ON SPEND

机译:基于支出的价值

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The importance of ancillary-spend tracking is growing in the hotel industry as room rate alone is no longer the only factor in yield management. While it used to be common to close out the lowest rate to reduce the risk of high yield displacement, today more companies are looking at the total spend by account -wholesale or corporate - to determine the overall value for the property. Tracking on-property spend for hotel guests is simple through the property management system, but tracking spend by guests not staying in the hotel becomes trickier, albeit critical, "One hotel group now has systems in place to capture total guest spend from ail departments across the transient, corporate and group segments," says Robert Cole, founder of Menomonee Falls, Wisconsin-based consulting firm RockCheetah, "They truly want to understand the total value of individual guests, corporate accounts, groups and intermediaries."
机译:由于仅房费已不再是收益管理的唯一因素,因此在酒店行业中,辅助支出跟踪的重要性正在日益提高。虽然通常以最低的价格成交以降低高收益置换的风险,但如今越来越多的公司正在按帐户(批发或公司)的总支出来确定物业的整体价值。通过物业管理系统来跟踪酒店客人的物业支出很简单,但是跟踪未入住酒店的客人的支出变得棘手,尽管很关键,“一个酒店集团现在已经有了可以捕获来自所有部门的总客户支出的系统威斯康星州咨询公司RockCheetah的Menomonee Falls创始人Robert Cole说:“他们确实希望了解个人来宾,公司客户,团体和中介的总价值。”

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    《Hotels》 |2014年第10期|50-50|共1页
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