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MOVING TARGET

机译:移动目标

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NH Hoteles CEO Federico Gonzalez Tejera is taking the term "redefinition" to a new level. Troubled, Madrid-based NH remains over-exposed in Spain and has inconsistencies with its brands and assets. The company bears the weight of excessive lease contracts, and until relatively new investor HNA Group of China bailed it out in November, NH had serious debt hurdles, which impacted its ability to grow in markets such as Latin America and Asia. But now with a new strategy in place, NH has space to implement its plan, and Gonzalez Tejera is working fast to re-image the company.
机译:NH Hoteles的首席执行官Federico Gonzalez Tejera将“重新定义”一词带到了一个新的高度。陷入困境的马德里NH酒店在西班牙曝光过度,与其品牌和资产不一致。该公司承担着过多的租赁合同,直到新的投资者中国海航集团(HNA Group)于11月将其纾困之前,新罕布什尔州的债务障碍严重,影响了其在拉丁美洲和亚洲等市场的增长能力。但是现在有了新的战略,NH有空间执行其计划,而Gonzalez Tejera正在努力重新打造公司形象。

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