The man charged with implementing a new brand strategy after the luxury player ended its license agreementto use the Orient-Express umbrella will focus on building luxury hotel brand Belmond via new website platforms, re-engineered custom-errelationshipmanagementtools and the company's first large-scale printand online media advertising campaign. The big goal isto help consumers connectthe dots between individual properties, stimulate increased stays and grow revenue. A cohesive brand strategy also is expected to drive development and third-party management opportunities.
展开▼
