The economic turmoil of the past four years left even the best-prepared franchi-sees in a fiscal malaise, causing operators to file away property improvement plans and delay capital expenditures in the name of staying afloat. Franchisors had been lenient about enforcing PIPs and relaxing brand standards to help property owners find breathing room during three straight years of plummeting RevPAR, leading to a period of cooperation between the two sides. But after a full year of gains in occupancy that have driven a slow but steady recovery in revenue and ADR, the big brands' patience is beginning to wear thin.
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