What's the deal?

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What's the deal?

机译：这是怎么回事？

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Expedia's recent tie-up with Groupon, the flash sales website, serves as another signal that the hotel business is quickly moving toward further commoditization. "Groupon Getaways with Expedia offers consumers deeply discounted travel deals from among the more than 135,000 hotels worldwide that work with Expedia," the release says. Starting in the United States and Canada, with plans to expand to other countries, Expedia and Groupon also plan to include package deals, airline tickets, car rentals, cruises and destina- tion activities. The flash sales site operators contend these offers induce last-minute demand among consumers who would not have otherwise made the bookings. Hoteliers who reject flash sales opportunities tend to think these deals only induce cheaper demand - not incremental sales.

机译：Expedia最近与闪购网站Groupon的合作是另一个信号，表明酒店业务正在迅速走向进一步的商品化。该新闻稿说：“ Expedia的Groupon逍遥游为消费者提供了与Expedia合作的全球135,000多家酒店中的低价旅行优惠，”该新闻稿说。从美国和加拿大开始，并计划扩展到其他国家，Expedia和Groupon还计划包括套票交易，机票，汽车租赁，游轮和目的地活动。闪购站点运营商认为，这些报价在其他情况下可能会引起消费者的最后需求，否则他们将无法进行预订。拒绝闪购机会的酒店经营者倾向于认为这些交易只会引发更便宜的需求，而不是增量销售。

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《Hotels》 |2011年第6期|p.3|共1页
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