In just seven years, Azimut Hotels has become the dominant name in Russia's disjointed domestic hotel industry. But despite having more than half of its portfolio located in Europe, the Moscow-based midscale brand remains largely anonymous beyond its core market of travelers from Russia and the Commonwealth of Independent States (CIS). Azimut hopes to change that with an overdue overhaul of its corporate structure, paired with an emphasis on uniform branding and design.
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