Most journalists are cynics by nature, and I, for better or worse, am no exception. I will let you in on a little trade secret, which is probably not much of a secret if you have been around the business long enough: When my brethren in the trade press gather at news conferences and investment forums, we mutter under our collective breath when brand executives stand up and tell us how they expect to add 100 or more hotels to their pipelines this year. This is especially true for newly launched brands and companies, of which several come to mind over the past few years - but I won't name any names.
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