Knowledge On The Go

Adam Kirby

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Knowledge On The Go

机译：随时随地的知识

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As the concept of mobile marketing comes into the mainstream in many regions, hoteliers would be wise to reevaluate their customer relationship management practices to maximize business opportunities from the emerging technology. Max Starkov, chief e-business strategist with New York City-based Hospitality eBusiness Strategies, warns hoteliers that best practices in the e-mail marketing arena do not always translate well to mobile marketing. Unsolicited messages and aggressive sales tactics that may have found success in electronic inboxes can spur unabashed scorn if sent via text message.

机译：随着移动营销概念在许多地区成为主流，酒店经营者应该重新评估其客户关系管理实践，以最大程度地利用新兴技术带来的商机。纽约市酒店电子商务战略的首席电子商务策略师Max Starkov警告酒店经营者，电子邮件营销领域的最佳实践并不总是能很好地转化为移动营销。在电子收件箱中可能已经获得成功的不请自来的消息和激进的销售策略，如果通过短信发送，可能会激起轻率的嘲笑。

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《Hotels》 |2009年第10期|35-36|共2页
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Adam Kirby;
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Knowledge On The Go

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