Sales & Marketing Consortia Chart International Course

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Sales & Marketing Consortia Chart International Course

机译：销售与营销联盟图表国际课程

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New visual identities, new Web sites and more stringent brand policies guide groups through growth. Change was a theme not exclusive to hotel companies in 2007, as sales and marketing consortia also saw their fair share of it, and continue to see more of the same in the current year. The French organization Logis de France, for example, changed its name to the simpler "Logis" to reflect its international ambitions, as it looks to expand in markets like Germany, Switzerland and Spain. To help accomplish this growth, the group has adopted a more modern logo as a means of refreshing its image. Adopting a similar strategy is Chateaux & Hotels de France, which now is known as Chateaux & Hotels Collection, and which hopes to expand in other European countries.

机译：新的视觉形象，新的网站和更严格的品牌政策可指导群体发展。在2007年，变革并不是酒店公司独有的主题，因为销售和营销财团也看到了它们的应有份额，并且在今年仍然会看到更多的变化。例如，法国组织Logis de France希望将其扩展到德国，瑞士和西班牙等市场，因此更名为“ Logis”以反映其国际野心。为了帮助实现这一增长，该小组采用了更现代的徽标来刷新其形象。法国采用了类似的策略，即Chateaux＆Hotels de France（现称为Chateaux＆Hotels Collection），并希望在其他欧洲国家扩展业务。

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《Hotels》 |2008年第7期|p.54|共1页
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Sales & Marketing Consortia Chart International Course

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