Moevenpick Highlights 'Swissness' In New Campaign

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Moevenpick Highlights 'Swissness' In New Campaign

机译：莫文皮克（Moevenpick）在新竞选活动中强调“瑞士”

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Glattbrugg, Switzerland Playing off the strength of the Switzerland national brand in the minds of travelers worldwide, Moevenpick Hotels & Resorts is launching a major international awareness campaign that emphasizes the company's Swiss roots. Implemented by Zurich-based advertising agency Jung von Matt/Limmat, the new image campaign features the slogan "Passionately Swiss." The key element of the| campaign is to communicate values stereotypically identified with the Swiss, including quality, reliability and care with a personal touch.

机译：瑞士格拉特布鲁格Moevenpick Hotels＆Resorts在全球旅行者的心中发挥瑞士民族品牌的力量，正在发起一项重要的国际宣传活动，强调该公司在瑞士的根源。由位于苏黎世的广告公司Jung von Matt / Limmat实施的新图片广告系列的标语是“热情的瑞士人”。 |的关键要素运动的目的是传达与瑞士人刻板印象一致的价值观，包括质量，可靠性和关怀与个性。

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《Hotels》 |2008年第11a期|p.27|共1页
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正文语种 eng
中图分类生活服务技术;
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Moevenpick Highlights 'Swissness' In New Campaign

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