It was triple jeopardy: Jumeirah's first location in the United States had to be in New York, had to be iconic and had to show America what the company was all about. So when Mid-town Manhattan's landmark Essex House became available, Jumeirah snatched it up, pleased that the hotel's art deco landmark status and plum location fit the bill. The question was, how would the Dubai-based company take the hotel, make it better and win the hearts of New Yorkers at the same time?
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