Arabella, Starwood Build Their Brands Together

首页> 外文期刊>Hotels >Arabella, Starwood Build Their Brands Together

【24h】

Arabella, Starwood Build Their Brands Together

机译：阿拉贝拉（Arabella）和喜达屋（Starwood）共同打造品牌

获取原文

获取原文并翻译 | 示例

掌桥外文数据库（机构版） >>

开具论文收录证明 >>

页面导航

摘要
著录项
相似文献
相关主题

摘要

Munich The joint venture formed nine years ago between the venerable European brand Arabella and U.S.-based Sheraton has been everything either side could have hoped. Indeed, the Schorghuber Group-owned Arabella Hotel Holding International and Sheraton parent Starwood Hotels & Resorts Worldwide were so pleased with the arrangement—in which Arabella benefited from Sheraton's global marketing and distribution power, and in exchange, Sheraton got a foot in the door to the German and Swiss markets by associating with a reputable, highly identifiable local name—that the two sides are enhancing the venture and extending it another 30 years. ArabellaStarwood is 51% owned by Munich-based Arabella, with Starwood controlling the other 49%.

机译：慕尼黑九年前，由古老的欧洲品牌阿拉贝拉（Arabella）和总部位于美国的喜来登（Sheraton）建立的合资企业，双方都希望得到。确实，Schorghuber集团旗下的Arabella Hotel Holding International和喜来登的母公司喜达屋酒店及度假村国际集团（Starwood Hotels＆Resorts Worldwide）对此安排感到非常满意-阿拉贝拉受益于Sheraton的全球营销和分销实力，作为交换，Sheraton踏入了通过与知名的，高度可识别的本地名称相关联，在德国和瑞士市场上发展—双方正在扩大合资企业并将其再扩展30年。阿拉贝拉（Arabella）喜达屋（Starwood）由总部位于慕尼黑的阿拉贝拉（Arabella）拥有51％，喜达屋（Starwood）控制其他49％。

著录项

来源
《Hotels》 |2007年第6期|p.19|共1页
作者

展开▼
作者单位

展开▼
收录信息
原文格式 PDF
正文语种 eng
中图分类生活服务技术;
关键词

相似文献

外文文献
中文文献
专利

1. Starwood Hotels & Resorts Debuts the Four Points by Sheraton Brand in Sharjah, United Arab Emirates [J] . Energy Business Journal . 2011,第jana3aocta31期

机译：喜达屋酒店及度假村在阿拉伯联合酋长国沙迦首次登上喜来登品牌的四点
2. Minutes With: Phil Mcaveety Starwood's New Head Of Branding [J] . Hotels . 2009,第1期

机译：会议记录：Phil Mcaveety Starwood品牌新掌门人
3. FGE Power Announces Strategic Partnership With Starwood EnergyrnGroup To Finance And Build 1,500MW FGE Texas Project [J] . Energy Business Journal . 2014,第0808期

机译：FGE Power宣布与喜达屋能源集团（Starwood EnergyrnGroup）建立战略合作伙伴关系，为1,500MW FGE德克萨斯州项目提供融资和建设
4. The Awareness of Brand Building and the Brand Building Strategic Actions of Chinese Health Food [C] . Yang Xuexin International Conference on Frontiers of Energy, Materials and Information Engineering . 2014

机译：品牌建设的认识与中国保健食品的品牌建设战略行动
5. Building corporate retail brands. Facilitators and inhibitors of corporate brand building in retail SMEs [D] . O'Callaghan, Edmund. 2012

机译：建立企业零售品牌。零售中小型企业品牌建设的促进者和阻碍者
6. Corrigendum: Expressive Brand Relationship Brand Love and Brand Loyalty for Tablet PCs: Building a Sustainable Brand [O] . Shikun Zhang, Michael Yao-Ping Peng, Yaoping Peng, 2020

机译：更正：平板电脑的品牌关系品牌热爱度和品牌忠诚度：建立可持续的品牌
7. Channel's brand building in the time of TV branding——Analysis of brand building of CCTV News Channel [O] . 杜晓华 2007

机译：电视品牌化时代的频道品牌建设-央视新闻频道品牌建设分析

Arabella, Starwood Build Their Brands Together

摘要

著录项

相似文献

相关主题

期刊订阅