Unlikely partnership or match made in heaven? So questioned many in the industry with the surprising late June announcement that hospitality goliath Marriott International has partnered with lifestyle-hotel pioneer Ian Schrager to launch a new boutique brand of hotels that will be conceived by Schrager and managed by Marriott. The brand leader and anti-rnbrand innovator aim to create as many as 100 highly individualistic hotels that will combine the unique experience of a Schrager property with the operational expertise of Marriott, a company used to developing concepts on a global scale.
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