"Think about what we spend to run an ad that we hope someone sees, and how that money could be better used by giving real people reasons to talk about you," says Andy Sernovitz, CEO of the Chicago-based Word of Mouth Marketing Association. Sernovitz is addressing the benefits of advocacy or word-of-mouth marketing. While such tactics most often have been relegated to the Internet, where the concept is known as interactive or viral marketing, to reach a growing number of customers who through new technology like video-on-demand now can "tune out" traditional advertising, savvy marketers are going offline with new engaging strategies to break through the clutter and create more impactful messages. The goal is "buzz" that gets customers talking.
展开▼
机译：BUZZ-YO-CHILD是一种袋装标签设备，其发明目的是在上学期间协助学生和家长。本发明将有助于使交通平稳地流过停靠降落区。大多数学校目前在放学期间面临许多问题，包括交通拥堵，学生坐在阳光下以及猜测父母何时开车经过。 Buzz Yo Child将在学校Wi-Fi系统上运行，并且家长将具有Buzz-Yo-Child应用程序，以将蜂鸣器警报发送到行李牌，以警告学生其父母在排队等候接送。
