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Going Mobile

机译：走向移动

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Mobile devices, from cell phones to PDAs and everything in between, are becoming increasingly powerful and increasingly useful in today's mobile, time-crunched society. And because more and more people have access to these devices, which are ideal for receiving information, travel research firm PhoCusWright Inc. predicts that mobile devices will become an increasingly viable touch-point between consumers and travel companies. On top of that, "their value in travel will increase exponentially when travelers are able to conduct commerce with them," PhoCusWright says. Hoteliers seem to agree. Fifty-three percent of respondents to a New York University/PhoCus Wright study report that mobile technology will be important to their organization in the next five years. But some, like Starwood's W Hotels brand and Intercontinental Hotels Group (IHG), believe this will come more quickly and already have begun to put in place applications and content designed specifically for mobile devices.
机译：从手机到PDA以及介于两者之间的所有设备，在当今的移动，时间紧缩的社会中，移动设备变得越来越强大，越来越有用。并且，由于越来越多的人可以使用这些设备来接收信息，因此旅行研究公司PhoCusWright Inc.预测，移动设备将成为消费者和旅行公司之间越来越可行的接触点。最重要的是，“只要旅行者能够与他们进行贸易，他们的旅行价值就会成倍增加，” PhoCusWright说。酒店经营者似乎同意。纽约大学/ PhoCus Wright的研究中有53％的受访者表示，在未来五年中，移动技术对其组织至关重要。但是，一些人，例如喜达屋的W酒店品牌和洲际酒店集团（IHG），相信这将更快地实现，并且已经开始部署专门为移动设备设计的应用程序和内容。

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