Today hotel spas must be strong revenue generators. Here's some advice on how. Worldwide at the 4- and 5-star level, spas have gone from nice-to-have to an expected amenity. With that, competition has become much greater, and the economics of the spa business have changed. According to Judith Singer, president and co-owner, Health Fitness Dynamics Inc., a Pompano Beach, Florida-based spa consultancy, while it was okay 20 years ago for a hotel spa to be a financial loss leader, and sever- al years ago it was acceptable for a spa to break even, today the reality is that spas have to make money. "Nowadays with public companies and asset managers, the whole economic viability of the spa is absolutely critical," Singer says. "The question on everyone's mind today is 'How do I make sure my spa is profitable?'"
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