IndeCorp Becomes Preferred Hotel Group, Adds New Boutique 'Brand' To Stable

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IndeCorp Becomes Preferred Hotel Group, Adds New Boutique 'Brand' To Stable

机译：IndeCorp成为首选酒店集团，为马able增加了新的精品店“品牌”

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Chicago Looking to make its expertise in the hospitality business more easily recognized and understood, Chicago-based hotel consortium IndeCorp Corp., parent company of the Preferred Hotels & Resorts Worldwide, Summit Hotels & Resorts and Sterling Hotels & Resorts "brands" for independent hotels, has changed its name to Preferred Hotel Group. "The new name is more descriptive of what it is we do. It clearly communicates to our target audiences that we are in the hotel business," says Chairman and CEO John Ueberroth. "Preferred is a longstanding brand and is well-known in the industry."

机译：芝加哥为了使酒店业的专业知识更容易被认可和理解，总部位于芝加哥的酒店财团IndeCorp Corp.是全球首选酒店及度假村集团，萨米特酒店及度假村集团和斯特林酒店及度假村集团的独立公司的“品牌” ，已更名为Preferred Hotel Group。董事长兼首席执行官约翰·韦伯罗斯（John Ueberroth）说：“新名称更能说明我们的业务。它清楚地向我们的目标受众传达了我们从事酒店业务的信息。 “首选是一个长期存在的品牌，并且在业内享有盛誉。”

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《Hotels》 |2005年第6期|p.18|共1页
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正文语种 eng
中图分类生活服务技术;
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IndeCorp Becomes Preferred Hotel Group, Adds New Boutique 'Brand' To Stable

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