Two parts atmosphere, one part innovation, a dash of luxury, mix and stir. Such today's recipe for a successful hotel bar operation. In competing for the discretionary income of hotel guests and locals alike, operators today understand that to succeed they must create destination bars with their own distinct identities. Competition is fierce, so bringing something new to the market is critical. Such creativity can take several forms—a specialty drink menu, a unique theme or simply an ambience that differs from anything else in the neighborhood. The key is to create a memorable experience. Hoteliers agree that this is what brings customers back and brings higher returns.
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