Renovation and conversion are business strategies, not Cinderella stories. Minneapolis, Minnesota's Radisson Plaza , Cannes' Martinez and The Park, Chennai, India, maximized the impact of their redesigns by incorporating new style into every aspect of their relaunch sales and marketing initiatives, including attention-getting publicity campaigns and chic new web sites. State-of-the-art technology and saleable design are broadening the markets and increasing yield potential for these three diverse hotels.
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