During recent travels, I told hoteliers, consultants and owners about a piece of controversial research indicating the value of branded, chain hotels is diminishing. Research by Smith Travel Research (STR) trending rate and occupancy from 1994 through mid-2000 shows a steady and dramatic decline in chain occupancy and rate advantage over independent hotels—even in the mid-price and economy categories.
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机译：在最近的旅行中，我告诉酒店经营者，顾问和业主有关一项有争议的研究，表明品牌连锁酒店的价值正在下降。 Smith Travel Research（STR）从1994年到2000年中期的房价和入住率趋势图显示，与独立酒店相比，即使在中等价格和经济类别中，连锁店的入住率和房价优势也出现了大幅下降。
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