Learning how to massage profits out of the booming spa business has become as imperative to hotel managers as taking a bite out of the F&B dollar—and with good cause. Just as F&B spend has increased as more people are eating meals out of the home, spa industry revenues have been fed by consumers' appetite for pampering. "A successful spa will probably give the same return as a successful F&B department," says Paul Verciglio, general manager of the Park Hyatt Toronto, which boasts the 10,000-sq.-ft. (929-sq-m), US$3 million Stillwa-ter Spa, that handles, on a typical Saturday, 100 to 140 treatments.
展开▼
