Worldwide In attempts to better identify their missions and reenergize their business plans, three hotel companies have announced name changes since early October. SAS International Hotels, Brussels, is now called Rezidor SAS Hospitality to reflect a new strategic direction. Rezidor will not, however, change the names of the hotel brands it manages—Radisson SAS and Malmaison. Sir Rocco Forte has returned his family name to the business by changing his fledgling RF Hotels to Rocco Forte Hotels, London. And in Nashville, Tennessee, Gaylord Entertainment has re-branded its famed Opryland convention hotels under the new Gaylord Hotels name to re-focus and energize its core hospitality and convention business.
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