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首页> 外文期刊>IAENG Internaitonal journal of computer science >Integration of Information Systems in Cloud Computing for Establishing a Long-term Profitable Customer Portfolio
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Integration of Information Systems in Cloud Computing for Establishing a Long-term Profitable Customer Portfolio

机译：将信息系统集成到云计算中以建立长期可盈利的客户组合

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摘要

Cloud service providers are interested both in a revenue maximizing allocation of their limited capacity resources (as goal of revenue management) and the establishment of long-term business relations with their clients (as goal of customer relationship management). Confronted with these partly diametric objectives, the paper introduces a framework for integrating the information systems that are assigned to often separate departments and have to meet the increased requirements of information processing due to the desired incorporation of both management concepts. Promising aspects of the integrated information system for supporting the development of a long-term profitable customer base are then demonstrated. Finally, revenue potentials of a customer value-based booking policy and said increase in worthiness of the customer portfolio are evaluated via simulation.
机译：云服务提供商既对最大限度地分配有限容量资源的收入（作为收入管理的目标）以及与客户建立长期业务关系（作为客户关系管理的目标）感兴趣。面对这些部分截然不同的目标，本文介绍了一个集成信息系统的框架，该信息系统通常分配给独立的部门，并且由于需要将两个管理概念结合在一起，因此必须满足对信息处理的日益增长的要求。然后说明了集成信息系统中支持长期盈利客户群发展的有希望的方面。最后，通过仿真评估了基于客户价值的预订策略的潜在收入以及客户资产组合的价值增长。

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