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Micropayments: An idea whose time has passed twice?

机译:小额付款:一个想法已经经历了两次?

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摘要

During the dot-com boom, many predicted that micropayments would soon let Web sites sell all sorts of things individually. People could buy magazines article by article, or music a bar at a time, if they wanted. In 1998, Jakob Nielsen wrote that "most sites that are not financed through traditional product sales will move to micropayments in less than two years". MIT's Nicholas Negro-ponte predicted the same year that "you're going to see, within the next year, an extraordinary movement on the Web of systems for micropayments." Well, not much happened. Payments of less than $5 generated 1 percent of online content sales in 2002, adding up to only US$9.6 million. Many small sites have either disappeared or given up on attempts to charge, and many useful Web sites still don't have a straightforward way to support themselves. As advertising stopped being the magic solution for Web business plans, however, some entrepreneurs took another look at small-scale payment schemes.
机译:在网络繁荣时期,许多人预测微支付将很快使网站单独出售各种商品。人们可以按需购买杂志,也可以一次购买音乐。 1998年,雅各布·尼尔森(Jakob Nielsen)写道:“大多数未通过传统产品销售获得资金的网站将在不到两年的时间内转向小额付款”。麻省理工学院的尼古拉斯·尼格罗·蓬特(Nicholas Negro-ponte)曾在同一年预测:“明年,您将在微支付系统的网络上看到一场非凡的运动。”好吧,发生的事情不多。不到5美元的付款在2002年占在线内容销售额的1%,总计仅960万美元。许多小型站点已经消失或放弃了收费尝试,许多有用的网站仍然没有直接支持自己的方法。然而,随着广告不再是Web商业计划的神奇解决方案,一些企业家又将目光转向了小型支付计划。

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