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首页> 外文期刊>IEEE Transactions on Professional Communication >How public relations professionals are managing the potential for sabotage, rumors, and misinformation disseminated via the Internet by computer hackers
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How public relations professionals are managing the potential for sabotage, rumors, and misinformation disseminated via the Internet by computer hackers

机译：公共关系专业人员如何管理由计算机黑客通过Internet传播的破坏，谣言和错误信息的可能性

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The paper examines how public relations professionals are dealing with the potential for sabotage, rumors, and misinformation spread via the Internet by computer hackers. The author examines the public relations profession from a systems theory perspective and attempts to outline skills necessary for organizational survival in the new information age. Original data was gathered from a sample population of 41 (n=85 for a 48% response rate) public relations professionals from the membership directory of the Public Relations Society of America. The author concluded from the data that the majority of public relations professionals currently view the Internet as a one-way communication channel. In addition, the data supported the notion that public relations professionals are limited by their lack of understanding of the two-way communication potential of the medium, the speed and power of messages traveling in cyberspace, and the current legal climate as it relates to Internet activity.
机译：本文研究了公共关系专业人士如何应对由计算机黑客通过互联网传播的破坏，谣言和错误信息。作者从系统理论的角度考察了公共关系专业，并试图概述新信息时代组织生存所必需的技能。原始数据来自美国公共关系协会会员目录中的41名公共关系专业人员样本（n = 85，答复率为48％）。作者从这些数据得出的结论是，目前大多数公共关系专业人士将互联网视为一种单向沟通渠道。此外，数据支持以下观点：公共关系专业人员受到以下因素的限制：他们对媒体的双向交流潜力，网络空间中消息传播的速度和力量缺乏了解，以及与互联网相关的当前法律环境活动。

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