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首页> 外文期刊>IEEE Transactions on Professional Communication >Marketability and social implications of interactive TV and the information superhighway
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Marketability and social implications of interactive TV and the information superhighway

机译：互动电视和信息高速公路的市场化和社会意义

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摘要

Despite the media hype, it is not yet known if the new digital technologies of multimedia, interactive television, and the information superhighway will ever be accepted by the mainstream marketplace. If the information superhighway and interactive television are accepted, both benefits and dangers are inherent within the system. Depending upon who finances and controls the network and its contents, the system could be one of increased democracy and activism or one of government regulation or commercial self-interest and exploitation. The system could be one of active communicators or one of passive consumers. The information superhighway could unify the nation and eventually the world, or stratify people into the information rich versus the information poor. It is crucial for all people to learn about and understand the technology and understand how it could affect their lives.
机译：尽管媒体大肆宣传，但多媒体，交互式电视和信息高速公路等新的数字技术是否会被主流市场所接受还不得而知。如果信息高速公路和交互式电视被接受，则好处和危险都是系统固有的。取决于谁资助和控制网络及其内容，该系统可以是增强的民主和行动主义之一，也可以是政府监管或商业自利和剥削之一。该系统可以是主动通信者之一，也可以是被动消费者之一。信息高速公路可以统一国家，甚至最终统一世界，或者将人们分为信息丰富的国家与信息贫乏的国家。对所有人来说，了解和理解这项技术以及了解它如何影响他们的生活至关重要。

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