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首页> 外文期刊>IEEE Transactions on Professional Communication >The icon as a problem in cognition and social construction: complexity and consensual domains in technical rhetoric
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The icon as a problem in cognition and social construction: complexity and consensual domains in technical rhetoric

机译：图标是认知和社会建构中的一个问题：技术修辞学的复杂性和共识领域

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Suggests that current theories about how even the simplest elements of graphical design function in professional communication do not adequately convey the complexity of the element's actual role in communication. By showing how producers of computer interfaces rely on the possibility of multiple interpretive trajectories in the use of any sign and how users of such signs respond in ways that are far from being totally predictable, we argue that it is best to think of the communication act not as a simple exchange of information between two minds (producer and user) but rather as a field of possibilities that requires flexibility and an experimental attitude from both the producer and the user. Examining theoretical developments in the history of physics and cognitive science, we contend that the dominant paradigms of understanding communication-the old cognitive (or computational) model and the social constructionist model as currently employed in the fields of composition and technical communication-fall short of accounting for even fairly straightforward exchanges of information. In place of the communication triangle that both of the old models rely upon, we offer a new model that uses the concept of "consensual domains" as the basis for a general theory of rhetoric. As a starting point for our investigation, we present the history of a still evolving sign-the trash-can icon in the user interface of the Macintosh operating system-from the perspective of a single (also still evolving) human user.
机译：这表明当前有关图形设计的最简单元素在专业交流中如何起作用的最新理论也无法充分传达该元素在交流中实际作用的复杂性。通过显示计算机界面的生成者在使用任何符号时如何依赖多种解释轨迹的可能性以及此类符号的用户如何以远非完全可预测的方式做出响应，我们认为最好考虑一下交流行为不是作为两种思想（生产者和用户）之间的简单信息交换，而是作为可能领域，要求生产者和用户都具有灵活性和实验态度。考察物理学和认知科学史上的理论发展，我们认为理解交往的主要范式-在构成和技术交往领域目前采用的旧的认知（或计算）模型和社会建构主义模型不足。甚至可以进行非常直接的信息交换。代替两个旧模型都依赖的交流三角形，我们提供了一个新模型，该模型使用“共识域”的概念作为一般修辞学理论的基础。作为我们研究的出发点，我们从一个单一的（也还在不断发展的）人类用户的角度，展示了一个仍在不断发展的标志的历史-Macintosh操作系统的用户界面中的垃圾箱图标。

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