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A different kind of forum: rethinking rhetorical strategies for electronic text media

机译:另一种论坛:重新思考电子文本媒体的修辞策略

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摘要

Organizations such as universities and corporations are increasingly using electronic text media such as electronic mail and conferencing systems to communicate with associates. However, technical communicators currently have no rhetorical strategies to deal with these new and unfamiliar media; they must generate new strategies to communicate and persuade through electronic text. This paper discusses the characteristics of electronic text that call for new rhetorical strategies, examines how users function rhetorically in the new media, and outlines several strategies that technical communicators can use when communicating through electronic text.
机译:诸如大学和公司之类的组织越来越多地使用诸如电子邮件和会议系统之类的电子文本媒体与员工进行通信。但是,技术传播者目前没有针对这些新的陌生媒体的修辞策略。他们必须制定新的策略来通过电子文本进行交流和说服。本文讨论了要求新的修辞策略的电子文本的特征,研究了用户在新媒体中的修辞功能,并概述了技术交流者通过电子文本进行交流时可以使用的几种策略。

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