Truth in technical advertising: A case study

著录项

• 来源
  《Professional Communication, IEEE Transactions on》 |1987年第3期|p.182-189|共8页
• 作者

  Porter J.E.;

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• 作者单位

  Indiana University-Purdue University at Fort Wayne;

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• 收录信息
• 原文格式 PDF
• 正文语种 eng
• 中图分类
• 关键词

  advertising; contracts; professional aspects; technical presentation; advertising practices; contracts; ethical issues; ethical principles; followup brochure; health care plan; industry standards; insurance company; legal standards; newspaper advertisement; policy; promotional literature; readability assessments; technical advertising; technical writers; truthfulness; warranties; Advertising; Companies; Context; Insurance; Law; Standards;

  机译：广告;合同;专业方面;技术介绍;广告惯例;合同;伦理道德问题;道德原则;后续手册;保健计划;行业标准;保险公司;法律标准;报纸广告;政策;宣传资料;可读性评估;技术广告;技术作家;真实性担保;广告;公司;上下文;保险;法;标准;