The Social Media Release as a Corporate Communication Tool for Bloggers

Pitt L. F.; Parent M.; Steyn P. G.; Berthon P.; Money A.

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The Social Media Release as a Corporate Communication Tool for Bloggers

机译：社交媒体版本作为Blogger的企业传播工具

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This study examines the impact of a new communication tool, the social media release (SMR), on bloggers. Specifically, we seek to determine what factors will influence bloggers' intent to use SMRs or their components. Our global survey of 332 bloggers finds that bloggers' perceptions of the effectiveness of the SMR and the use of SMRs by companies positively affect their decisions to use SMRs now and in the future. We also find that bloggers' current use of SMRs influences their decisions to continue using SMRs. Implications on the use of SMRs as corporate communication tools are discussed.

机译：这项研究考察了社交媒体发布（SMR）这一新的交流工具对博客的影响。具体来说，我们试图确定哪些因素会影响博客作者使用SMR或其组件的意图。我们对332位博客作者的全球调查发现，博客作者对SMR有效性以及公司对SMR的使用的看法对他们现在和将来使用SMR的决定产生积极影响。我们还发现，博客作者当前对SMR的使用会影响他们决定继续使用SMR。讨论了使用SMR作为公司通讯工具的含义。

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《Professional Communication, IEEE Transactions on》 |2011年第2期|p.122-132|共11页
作者
Pitt L. F.; Parent M.; Steyn P. G.; Berthon P.; Money A.;
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作者单位

Segal Graduate School of Business, Simon Fraser University, Vancouver, Canada;

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原文格式 PDF
正文语种 eng
中图分类
关键词
Blogs; bloggers; social media releases (SMRs); technology acceptance model (TAM);

机译：博客;博客;社交媒体发布（SMR）;技术接受模型（TAM）;

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1. The social media release as a corporate communication tool for bloggers [J] . J. A. Dawson Technical communication . 2011,第4期

机译：社交媒体发布，作为博客作者的企业传播工具
2. From Corporate to Social Media: Critical Perspectives on Corporate Social Responsibility in Media and Communication Industries [J] . Crawley Charles Technical communication . 2015,第2期

机译：从企业到社交媒体：媒体和传播行业中企业社会责任的批判观点
3. Global crisis communications in a world of social media: An interview with Anke Schmidt, Senior Vice President of Corporate Communications and Government Relations at BASF [J] . Laufer Daniel, Schmidt Anke Business Horizons. . 2019,第3期

机译：社交媒体世界中的全球危机传播：巴斯夫公司传播与政府关系高级副总裁Anke Schmidt访谈
4. Blogger: New Media Relations Strategy in Corporate Communication [C] . Farida Hariyati, Yulia Rahmawati Annual International Conference on Social Sciences and Humanities . 2020

机译：Blogger：企业沟通中的新媒体关系策略
5. A comparison of the source, media format, and sentiment in generating source credibility, information credibility, corporate brand reputation, purchase intention, and social media engagement in a corporate social responsibility campaign presented via social media [D] . Byrum, Kristie Leah. 2014

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6. Does the Use of Social Media Tools in Classrooms Increase Student Commitment to Corporate Social Responsibility? [O] . Sara Rodríguez-Gómez, Raquel Garde-Sánchez, María Lourdes Arco-Castro, 2020

机译：在课堂上使用社交媒体工具是否会增加学生对企业社会责任的承诺？
7. The Social Media Release as a public relations tool : Intentions to use among B2B bloggers [O] . Salehi-Sangari, Esmail, Steyn, Peter, Pitt, Leyland, 2010

机译：作为公共关系工具的社交媒体发布：在B2B博客中使用的意图

The Social Media Release as a Corporate Communication Tool for Bloggers

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