Akey challenge for any in-plant is to demonstrate ongoing value to its parent organization. Over the last five years, the Print Solutions department at BlueCross BlueShield of Tennessee has stepped up to this challenge, reinventing itself in the process. "Until about five years ago," says Robert Pettway, manager of General Services and Mail Operations, "we were strictly a conventional in-plant operation producing corporate materials and occasional in-kind donations for local charities and in support of our community. We were basically viewed as a copy center."
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