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A relationship between corporate sustainability and organizational change (part two)

机译：公司可持续发展与组织变革之间的关系（第二部分）

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Purpose - In the present kaleidoscopic business landscape the concepts of corporate sustainability are increasingly affecting corporations' relationships with society and shaping how business leaders interpret changes to their organizations. The path to sustainability is best viewed as an organizational change initiative for which the "how" and "why" must be considered. Broadly, change initiatives have a notably poor success rate, which is likely related to discord between an initiative and the people undertaking it. Corporate sustainability is a transformational change that impacts business culture and a firm's relationship with its community. To better understand implications of undertaking sustainability change initiatives in today's global environment the corporate-societal relationship needs to be examined in this three-part paper in terms of value creation, for whom, and how sustainability is becoming an increasingly significant portion of this equation. First, a basis for corporate sustainability and the concepts surrounding who the stakeholders need to be examined, after which the reasons for attempting sustainability, in terms of value creation, and considerations for the implementation (culture, identity, attachment) of said change initiative will be explored. The paper aims to discuss these issues. Design/methodology/approach - Empirical and practitioner research papers were reviewed to illustrate the meaning and approaches to corporate sustainability and analyze how organizational change initiatives can best be used to facilitate organizational transformation. Findings - There is no consensus on the meaning of corporate sustainability, rather there continues to be an evolution of ideas and theories shaping the evolution of corporate sustainability. To implement any form of corporate sustainability requires that managers understand their objective and the cultural and psychological barriers of organizational change. Better engagement with those undertaking organizational change and clear articulation of the change's purpose can better lend themselves to an initiative's success. However, there is no panacea and managers must recognize that approaches may need to be altered. Research limitations/implications - Research tends to occupy one of two spheres, either corporate sustainability or change initiatives. More linkage between these two concepts and empirical research of the effectiveness of organizational change practices for corporate sustainability is needed. Practical implications - A better understanding of organizational change theories, practices, and procedures may benefit managers and organizations that endeavor to realize corporate sustainability. Social implications - Given the implications of recent corporate collapses and their perceived malice, there is now greater thought about the role these organizations have in society. Concepts regarding shared value and mutual benefit to society and corporations can be expected to remain at the forefront of the public decorum. Originality/value - This paper sought to draw stronger ties between corporate sustainability and organizational change, highlighting that the two are codependent.
机译：目的-在目前的千变万化的商业环境中，公司可持续发展的概念越来越多地影响着公司与社会的关系，并塑造着商业领袖如何解释其组织的变化。最好将可持续性之路视为组织变革计划，必须考虑“如何”和“为什么”。从广义上讲，变革倡议的成功率很低，这很可能与倡议与执行倡议的人之间的不协调有关。企业可持续发展是一种变革性的变化，它会影响企业文化以及企业与其社区的关系。为了更好地理解在当今全球环境中采取可持续性变革计划的含义，需要在此三部分的论文中研究企业与社会的关系，包括价值创造，对谁的价值以及可持续性如何成为该等式中日益重要的部分。首先，将研究公司可持续发展的基础以及需要研究哪些利益相关方的概念，然后在价值创造方面以及实现上述变革计划的考虑因素（文化，身份，执着）方面尝试可持续性的原因。被探索。本文旨在讨论这些问题。设计/方法/方法-审查了经验和实践研究论文，以说明公司可持续发展的意义和方法，并分析了如何最好地利用组织变革计划来促进组织变革。调查结果-关于公司可持续发展的含义尚未达成共识，而是继续存在着影响公司可持续发展的思想和理论的演变。要实现任何形式的公司可持续性，都要求管理人员了解其目标以及组织变革的文化和心理障碍。与进行组织变革的人员更好地互动，以及明确表达变革的目的，可以更好地帮助计划取得成功。但是，没有万能药，管理者必须认识到可能需要改变方法。研究的局限性/含义-研究趋向于占据两个领域之一，即公司可持续发展或变革计划。这两个概念之间需要更多的联系，并且需要对组织变革实践对企业可持续发展的有效性进行实证研究。实际意义-更好地理解组织变革理论，实践和程序可能会使致力于实现公司可持续性的管理人员和组织受益。社会影响-考虑到最近公司倒闭及其造成的恶意影响，现在人们对这些组织在社会中的作用有了更多的思考。关于共享价值以及对社会和公司的互惠互利的概念有望继续保持在公共礼仪的最前沿。原创性/价值-本文试图在公司可持续发展与组织变革之间建立更牢固的联系，强调两者是相互依存的。

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