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Building and branding talent hub: an outlook

机译：建立和建立品牌人才中心：前景

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Purpose - In the era of knowledge economy and global crisis, managing talent across the globe has become a strategic challenge for organizations to create long-term business success. Getting the right employees in pivotal roles at the right time is crucial for firms to gain competitive advantage. Firms confront challenges to attract the prospective employees, develop, and retain their existing ones simultaneously to deliver excellence in the marketplace. Therefore, firms are required to address the needs and expectations of their employees through the involvement of top management, and provide challenging tasks and opportunities to enhance employees' professional, social, and personal competencies. Such employees feel motivated and become highly engaged toward their job and organizational goals. Thus, the purpose of this paper is to propose a conceptual framework to build talent hub through engaging and branding employees in the organizations. Design/methodology/approach - General review. Findings - Engaged employees act as brand representatives, harmonize with firm's values, and reflect the same in the external market, forming a talent hub. Originality/value - This paper provides an outlook for building and branding organizations as a talent hub through valuing and engaging employees to ensure a prolonged succession for business success.
机译：目的-在知识经济和全球危机时代，管理全球人才已成为组织创造长期业务成功的战略挑战。在合适的时间让合适的员工担任关键角色对于企业获得竞争优势至关重要。公司面临挑战，以吸引潜在的员工，同时发展和保留现有员工，以在市场上取得卓越成就。因此，公司需要通过高层管理人员的参与来满足员工的需求和期望，并提供具有挑战性的任务和机遇，以增强员工的专业，社会和个人能力。这样的员工会感到有动力，并高度投入工作和组织目标。因此，本文的目的是提出一个概念框架，通过与组织中的员工进行接触和品牌化来建立人才中心。设计/方法/方法-一般审查。调查结果-敬业的员工充当品牌代表，与公司的价值观保持一致，并在外部市场中反映出来，从而形成人才中心。独创性/价值-本文通过评估和吸引员工以确保长期的业务成功来提供建立和品牌组织作为人才枢纽的前景。

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